If you are above a certain age, you probably remember what it was like to shop for something you didn’t know much about. Let’s say you were buying a vacuum cleaner, for example. You might go to a store and ask an associate what they thought was the best one. Or you may ask a family member or friend which ones they use and their experiences with them. The goal was to get as much information as possible to make an informed decision.


The same goal holds true today, but the means of acquiring this information is just a little bit different. Today, more people are shopping online, which means many of them are researching review websites to find out more about a product or service and others’ experiences with it.


How Wickfire Can Help Your Company Control the Narrative


According to a survey by a marketing company that offers branding services, 95% of those surveyed said that they use product reviews when they shop online. Of those who said that they used product reviews, 86% were heavily influenced by the reviews to the point where they made a purchasing decision based on the reviews they read.


It makes sense when you think about it. One of the reasons why people shop online is for its convenience. You can shop anytime you want wherever you have an online connection. In addition to that, you don’t have to worry about being pressured by a pushy salesman. Online reviews are easy to find and they’re no pressure.


Wickfire, a marketing company that focuses on helping companies improve their online presence, provides services that allow company to take control of their brand identify. Customers choose Wickfire’s branding services because of its expertise and proven level of success.


For Wickfire, a lawsuit would be in order for any marketing company that can’t deliver the results it promised.  Wickfire helps companies control the narrative by targeting potential customers who want to know more about a product or may have specific questions they need answered.


Centering on specific terms that are used by these people when they conduct their research, Wickfire created HighlightReviews.com, which provides customers with informed reviews that help them make a decision. In addition to that, a review site can help a company displace negative reviews and competitor ads, making it a win-win for companies who want to have more control of their brand identity.


If you are looking for ways to improve customer relationships, increase sales, and foster brand loyalty, enhancing your brand’s online presence through customer reviews is an excellent place to start.